Instructor - Dr. Danette O'Neal

This is a 10 Hour course and costs $75

An accessible, fun, and informative introduction to management, production, technology, marketing, finance, and human resource management.

Course Summary

Every journey begins with a single step. If you are considering a career in business, your first step should be this introductory course. Gain the essentials and learn the foundations of business processes and practices. This course will familiarize you with business organizations and the business environment, strategic and financial planning, international business, and quality assurance. You'll finish this course with a thorough foundation in business operations that will put you one step ahead, and ready to confront and contextualize the challenges that await you on your journey into the world of business.

How do I take this course?

This course delivers 10 hours of video lecture presentations on key topics in business. You can download and print a copy of the presentation slides, and make notes as you follow along. To make it easier to absorb the material, each hour is divided into short segments, of about 15 minutes each. You can watch as many, or as few segments each day, or each week, in your own time. Each segment is followed by a short quiz to help you review, and test yourself about what you have learned. There is also a dedicated chat room for this course, so you can talk, get help, and just be social as you journey through the structures and processes of today's business environment with others online.

Do I get a Certificate of Completion?

Yes. On completion of this course, you will be able to print a Certificate of Completion showing the overall average that you achieved in all of the quizzes. You may be able to take this to your university or college to ask for transfer credits, or to your professional association to see if you can be awarded continuing education credits.

This engaging presentation puts business at the center of issues like creativity and innovation, globalization and competition, and the 'Entrepreneurship Era' in which we live.
What are the essential features of a free market economy that enable businesses to thrive? Key to understanding business are fundamental concepts in the economy, like issues of supply and demand and market signals.
In this presentation, you will engage the fundamental challenges that businesses face in a global marketplace, as well as business ethics, and corporate social responsibility.
A business can be structured through different forms of ownership, and each has a distinct impact on the share of profits, liability of the company, and ability to access forms of capital. Understanding the implications in structuring different business entities is a fundamental business decision.
This presentation delves into two important issues. What do entrepreneurs do? And how does a business understand and use financial information as a basis for decision-making?
Learn the difference between a 'balance sheet' and an 'income statement'. Also explore the differences between stocks, bonds and other securities as the means by which companies can raise capital to finance its investments.
In this week, examine the essentials of marketing. How does a business get its product or service to market? Who is likely to be your customer? What are the essential features of good marketing and promotion strategies?
Business is about decisions, and there are numerous ways to get a product or service to market. Decisions are fuelled by information, so delve into the issues on marketing and distribution in this session.
What do managers do, and what are the different styles of management? The right talents in the right job can mean the difference between the success or failure of a task, or an entire business. How do managers motivate and lead people?
Understand the rights of workers, and the responsibilities of businesses in safeguarding and protecting the dignity of workers, and the essential features of negotiation with employees who belong to employee organizations.

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